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  1. Description
  2. Health Communication Resources - Health Communication - LibGuides at Tufts University
  3. Research [email protected]
  4. Health Communication: Books

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Delivery will then take working days. It involves navigating personal, cultural, and political complexities and an ability to distill complex technical science into quickly and easily understood terms for ready distribution by the mass media--or to an individual patient or to the parent of an ailing child.

Despite an abundance of textbooks, specialized monographs, and academic handbooks, this is the first encyclopedic reference work in this area, covering the breadth of theory and research on health communication, as well as their practical application. All articles were specifically commissioned for this work, signed and authored by key figures in the field, and conclude with cross reference links and suggestions for further reading. You must have Javascript enabled to ask and answer questions Your question and answer privileges have been disabled.

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For assistance with your order: Please email us at textsales sagepub. Skip to main content. Download flyer Recommend to Library. All articles were specifically commissioned for this work, signed and authored by key figures in the field, and conclude with cross reference links and suggestions for further reading. Appendices include a Resource Guide with annotated lists of classic books and articles, journals, associations, and web sites; a Glossary of specialized terms; and a Chronology offering an overview and history of the field.

Interdisciplinary marriage between health and communication was certainly a common-law relationship long before the term "health communication" was introduced. At the core of all of the communication is the idea of health and the emphasis of health. The goal of health communication research is to identify and provide better and more effective communication strategies that will improve the overall health of society.

There are many purposes and reasons why health communication research is important and how it betters the health care field.

The training programs of Health Care Professionals, or HCP, can be adapted and developed based on health communication research. Research suggests that nonverbal and verbal communication between health care professionals and patient can lead to improved patient outcomes.

Health Communication Resources - Health Communication - LibGuides at Tufts University

According to Atkin and Silk on page [6] some health care facilities, like hospitals are providing training and education materials to patients. The goal of hospitals doing this is to allow for patients to have a better outcome due to better communication skills. Over the years, there has been much research done on health communication. For example, researchers want to know if people are more effectively motivated by a positive message versus a negative message. Researchers examine ideas like, are people better motivated by ideas of wealth and safety or an idea of illness and death.

Researchers are examining which dimensions of persuasive incentives are most influential: physical health versus economic, versus psychological, versus moral, versus social. When assessing how affective a health campaign is, the key determinant is the degree of audience reception, the quality and quantity of the message, the dissemination channels, and the larger communication environment. It is possible that an audience can be more receptive to some messages than others.

The media channel and how the message is reached by the audience can affect the effectiveness of the health campaign. The efforts and effects of health messages and communication are often counter affected by alcohol and tobacco commercials. The advertisement for these items is often made to be glamorous and will contradict what was said in the health campaign.

Research [email protected]

This can lead to the efforts of the health communication seem to be pointless. Health communication professionals are specifically trained in methods and strategies for effective communication of public health messages, with qualifications in research, strategic development, and evaluating effectiveness. Scholars and practitioners in health communication are often trained in disciplines such as communication studies , sociology , psychology , public health , or medicine and then focus within their field on either health or communication.

Practitioners are pragmatic and draw from social-scientific scholarship, theories from the humanities, and professional fields such as education, management, law and marketing Maibach Professionals trained in health communication encounter a wide range of employment opportunities spanning between the public, private, and volunteer sectors and have the opportunity for a large amount of career mobility.

International Communication Association officially recognized health communication in ; in , the American Public Health Association categorised health communication as a discipline of Public Health Education and Health Promotion. Careers in the field of health communication range widely between the public, private, and volunteer sectors and professionals of health communication are distinctively trained to conduct communication research, develop successful and repeatable campaigns for health promotion and advocacy, and to evaluate how effective these strategies have been for future campaigns.

Clear communication is essential to successful public health practice at every level of the ecological model : intrapersonal, interpersonal, group, organizational, and societal. In each instance of health communication, there must be careful deliberation concerning the appropriate channel for messages to best reach the target audience, ranging from face-to-face interactions to television, Internet, and other forms of mass media.

The social and cultural contexts in which health communication occurs are also widely diverse and can include but are not limited to homes, schools, doctor's offices, and workplaces, and messages must consider the variant levels of health literacy and education of their audience, as well as demographics, values, socioeconomic issues, and many other factors that may influence effective communication.

Critical Health Communication refers to scholarship that interrogates "how meanings and enactments of health are tied to issues of power through the systematic construction and maintenance of inequalities. Unlike much mainstream Health Communication, most Critical Health Communication holds that simply circulating better quality, or more visible message about health is not enough to meaningfully influence health outcomes or correct health care disparities. The first comprehensive review of Critical Health Communication was published in , [11] and since then the volume of Health Communication research taking a critical approach has steadily increased.

Tailoring a health message is one strategy for persuasive health communication. Understanding the audience for the information is critical to effective delivery. Communication is an enigma that is detrimental to the healthcare world and to the resulting health of a patient. Communication is an activity that involves oral speech, voice, tone, nonverbal body language, listening and more. It is a process for a mutual understanding to come at hand during interpersonal connections.

A patient's communication with their healthcare team and vice versa, affects the outcome of their health. Strong, clear, and positive relationships with physicians can chronically improve and increase the condition of a certain patient.

Project Overview

Through two approaches, the biomedical model and the biopsychosocial model; this can be successfully achieved. Evidence has shown that communication and its traditions have altered throughout the years. With the use of many new discoveries and the changes within our technology market, communication has severely improved and become instantaneous. Communicators need to continually synthesize knowledge from a range of other scholarly disciplines including marketing, psychology, and behavioural sciences.

Health Communication: Books

These methods include campaigns , entertainment advocacy, media advocacy, new technologies, and interpersonal communication. Health Communication campaigns are arguably the most utilized and effective method for spreading public health messages, especially in endorsing disease prevention e.

Both the Centers for Disease Control and Prevention and scholars of health communication emphasize the importance of strategic planning throughout a campaign. This includes a variety of steps to ensure a well-developed message is being communicated: [3]. In , health communication was used to mitigate the smallpox epidemic in Boston. Cotton Mather, a political leader, used pamphlets and speeches to promote inoculation of smallpox. Alcohol abuse has been a problem within society for about as long as alcohol has been around. In the 19th century, the Women's Christian Temperance Union led a movement against alcohol abuse.

They utilized mass communication to communicate the desired message.